What Exactly Is PPC Marketing
Have you ever asked yourself, or Google, what exactly is ppc marketing. Great, because we have the answer.
IT’S ALL IN THE NAME
Pay per click advertising it’s all in the name; you pay per click when an internet user clicks on an advertisement placed by a brand, company, or agency.
Typically PPC (pay per click) advertising is associated with paid search, but it is also paid social advertising (also called social media marketing) and display advertising.
COST EFFECTIVE ADVERTISING
Pay per click is a budget efficient manner advertising tactic. Many PPC advertising networks work without any minimum spend thresholds which keeps the bar to entry into the market low. Prices are determined in a real-time bidding environment. This means that the cost associated with each click driven to your website is based on the amount of competition on your bidding parameters.
PAID SEARCH KEYWORD BIDDING
One of the most common pay per click advertising tactics is paid search and one of the most used PPC buying platforms is Google Ads. Advertisers using Google Ads have a wide array of advertising products to use that are offered by Google. Search campaigns that use keyword bidding is the most commonly used tactic on Google Ads. Keyword bidding for ads is all about lining up what someone is looking for to relevant content that is about your business.
SHOPPING CAMPAIGNS
Shopping campaigns run on Google and/or Bing are a completely different tactic than paid keyword bidding. Google and Bing match your products, based on product title and description, to what users are searching for on the respective engines. Optimizing shopping campaigns to get the best performance is based on the ability to have correct shopping campaign structure and product feed optimization.
Screenshot of Best BBQ Smokers search on Google.
PAY PER CLICK MANAGEMENT
Climb is a performance digital marketing agency based in Kansas City and is focused on increasing ROI for advertisers. We offer pay per click management services specializing in paid search, shopping, display, social, and video. Contact our team today to find out more about how we can help your company grow and get the best results.