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For far too long other PPC agencies have push the idea of a single keyword ad group which includes three match types and bid stacking to maximize performance. This ad group setup in search campaigns is perfect for growth, of which Climb recommends, but to maximize performance we need single search term ad groups.
Read MoreOne of the easiest online marketing strategies ecommerce brands can take on to increase sales and profit from their ppc campaigns is retargeting.
Read MoreAre you using just search or taking full advantage of the entire suite of offerings? More likely than not, as an advertiser of Google Ads you've setup, managed, and used search and shopping campaigns, but there's just so much more that is offered on the platform.
Read MoreWhen it’s time to look back at 2019, marketers will look at this year as the year of the audiences. Many search engine marketing specialists have prophesied that very soon in the future Google will stop using keywords and only use audiences as the primary targeting for search campaigns.
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