Google is sunsetting average position as a reported metric come September 30th, 2019. Make sure you and your team are prepared for the eventual removal of this metric.
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When marketing online there are a ton of different metrics or data points a marketer can look at to define success of a campaign or advertisement. Click through rate is a standard metric looked at by all marketers who advertise online. Click through rate, also known as CTR, signifies the rate at which a user clicks when presented an advertisement.
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Google provides tools for businesses of all sizes to reach consumers from initial consideration to post-purchase to build loyalty. In this post, I’m going to break down how to use Google Ads to get your brand in the consideration set before consumers are making purchase decisions.
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Cost per click is a defining metric for all online advertising which defines the amount spent on average to drive a click. Below is a guide to learning about cost per click (CPC) for search advertising.
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