Cost per click is a defining metric for all online advertising which defines the amount spent on average to drive a click. Below is a guide to learning about cost per click (CPC) for search advertising.
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When it’s time to look back at 2019, marketers will look at this year as the year of the audiences. Many search engine marketing specialists have prophesied that very soon in the future Google will stop using keywords and only use audiences as the primary targeting for search campaigns.
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Search term density is an equation that quantifies the relationship between search terms and keywords in paid search campaigns.
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