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Google provides tools for businesses of all sizes to reach consumers from initial consideration to post-purchase to build loyalty. In this post, I’m going to break down how to use Google Ads to get your brand in the consideration set before consumers are making purchase decisions.
Read MoreSearch term density is an equation that quantifies the relationship between search terms and keywords in paid search campaigns.
Read MoreGoogle Ads has expanded the Extended Text Ads to now include 3 headlines with a limit of 30 characters and 2 descriptions with 90 characters.
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